Market Cycles: The economy and the real estate market are prone to cycles. In the medium term, we may face a decline in demand due to economic factors, which could affect our sales and profits.

Intense Competition: Competition in the real estate industry is fierce. As new companies enter the market and existing companies seek to expand, we may find it difficult to stand out and maintain strong market shares.

Interest Rate Changes: Fluctuations in interest rates can influence the affordability of mortgages and ultimately affect the demand for property. As rates change, we may face challenges in adapting and maintaining our performance.

Government Regulation: Changes in government laws and regulations related to the real estate market could impact our operating procedures and costs. It is important to be prepared to comply with any new legislation and to ensure that our practices meet the required standards.

Technological Evolution: Technology continues to transform the way real estate transactions are conducted. As technology advances, we must ensure that we remain current and competitive in a market that increasingly values digital solutions and innovation.

Fluctuations in Demand: Changes in market demand, whether due to economic, seasonal or other factors, can affect our ability to generate consistent revenue. We must be prepared to adapt to these variations and diversify our property portfolio when necessary.

Environmental Impact: Environmental issues and sustainability are gaining importance in buyers’ decision-making. Failure to adequately address these issues could limit our property development and sales options.

To mitigate these medium-term difficulties and threats, it is essential that our real estate agency adopts a proactive strategy, diversifies its services and properties, and is willing to adapt to an ever-changing business environment. In addition, maintaining open communication with the team and keeping an eye on market trends will help keep us agile and ready to address any challenges that arise.